Newsletter

Ikigai2025-11-10

Youthfulness of mind is important in ikigai, but so is commitment and passion, however seemingly insignificant your goal.

Ken Mogi

Each person does best in life when what they do is at the confluence of four domains: what they are good at, what the world needs, what they love, and what they can get rewarded/paid for. That is the Japanese concept of Ikigai.

Organizations, and mission-driven companies, should also focus on their Ikigai.

For MindX Sciences, it is the confluence of four domains: preventing suicidality, helping treat and prevent mental health issues, optimizing mental health for active longevity, and serving people who invest in their own health. Let’s take them one by one.

We want to help individuals who have had suicide attempts (over a million Americans a year), and are thus at high risk for future suicidality. Our bio-socio-psychological approach can identify what needs to be done in a personalized way to prevent that ever happening again.

We want to help individuals who have current mental health issues or chronic pain, or past issues or family history of issues, and want to prevent them from (re)occurring. 1 in 5 people fall into this category. Our blood biomarker testing helps with objective assessment and matching to treatments.

We want to help individuals who are interested in optimizing their mental health and active longevity, for this new era of increased lifespan we are entering.

We want to help individuals who lead better lives by investing their own healthcare funds (such as from HSA) in preventing future expensive and disruptive ER visits and hospitalizations. We are also working very hard toward getting insurance coverage for our testing in the years ahead, so everybody can access them.

There are individuals who are at the overlap of all 4 domains right now. They are our priority.